Top 10 SEO Tips For Beginners


In my first post I discussed about what is SEO and why it is important and now I am here to share top 10 SEO tips for newbies that are important in 2017 to rank up the websites. SEO is a process that helps you make your website search engine friendly so that high search engine ranking can be achieved. Let’s get started with essential SEO tips for beginners!

SEO-beginners-tips

1. Do Keyword Research Properly:

Basically keywords serve as intermediates between websites and the people that need particular services. You must always start with keyword research to find out the most important keywords for your blog/website. These keywords will help you to attract potential visitors to your website that are looking for exactly what you are offering.
You can use free as well as paid keyword research tools.

2. URL Structure:

In simple terms, URL is your website address and by using your main keyword in the URL structure you can ultimately give a boost to the SEO campaign.
Keep the URL sensible, small, easy to remember and the one that depicts the purpose of your blog. For best practices, always avoid using spaces and any other symbols in the URL.

3. Optimize Title Tags And Meta Description:

Title and Meta tags are most important factors in On-site SEO, so you must optimize title and meta tags for individual pages. Both of these tags should precisely describe content of your web page so that your audience can have an idea about that page and what kind of content it contains for them.

4. Sitemap Is A Must!

The Sitemap lists all your website pages so it helps search engines to index the pages. Create XML sitemap at: http://www.xml-sitemaps.com/ and also declare it in Robots.txt file. You must submit your sitemaps to all popular search engines like Google and Bing.

5.  Optimize Images: The ALT Tags And Custom File Names

The file names and alt tags can drastically improve your site's SEO. So whenever you upload the images in your website make sure you use descriptive ALT tag and rename your file that depicts the purpose of your image.
The primary reason to use ALT tag and file renaming is that, search engine crawlers cannot see what's in the image so they use these attributes to determine what the image is about. So it becomes easy for search engines to provide most appropriate results on SERPs.

6. Create Robots.txt

Robots.txt is a file that provides instructions to the search engine crawlers which pages it can access and which ones it can't. It helps in indexing of your webpages. If you want to hide one or more pages then you can simply hide that by specifying in this file and search engines won't show up those pages in results.
If you want to check your website has Robots.txt file or not simply write /robots.txt after your website domain name. For example: www.yourwebsite.com/robots.txt.

7. Page Load Speed

Did you know website speed also has impact on SEO? Page load speed is an important factor that search engines consider. If your site loads slowly it will lower your rankings in comparison to the similar sites that load faster. On GTmetrix.com you can check your website speed and performance.

8. Quality Backlinks

To improve the ranking of any website, you must build quality backlinks. Always choose good websites that point back to your website. These  backlinks not only improve ranking, they also help you get more traffic to your website. Don't rush to create a lot of backlinks from low authority sites as they can decrease your ranking. One quality backlink is equivalent to thousands of low quality backlinks!

Popular Link Building Techniques:
  • Article Submission
  • Guest Posting
  • Blog Commenting
  • Social Media
  • Forum Discussions
  • Directory Submissions

9. Social Media

In modern era, social media engagement plays an important role in SEO. The more popular you are on social media the higher rankings you can achieve. Also, if you share quality updates for your social media channels then you can get higher ranking as well as genuine audience that can turn into your regular customers. One important thing is to be regularly active on your social media channels.

10. Content Is King!

I am sure you have heard this phrase a million times because this is the reality behind every successful SEO campaign. In fact, SEO and Content marketing both work together. You need high quality content to promote your website as well as to build superior quality backlinks that can boost up your ranking. Always make sure you write content for humans not just for search engine crawlers.

Bonus Tips:

301 Redirects

The 301 redirects are useful in cases you change website URL (or single page’s URL) or have removed a page, always direct users to some other appropriate page so that your website ranking doesn’t get affected. If you don’t use 301 redirects then you will lose ranking as well as your visitors too.

Use Google Analytics and Google webmaster tools

Google Webmaster Tools and Google Analytics help in improving the quality and performance of your website. The webmaster tools can come handy for submitting sitemaps, fixing 404 errors, exterminating bad backlinks along with checking backlinks to your website. It also helps in identifying which keywords are driving more traffic to your website. Google Analytics is highly useful as you can identify how many visitors your site is getting and through which keywords and how much time they are spending on your website. Google Analytics also helps you to check the traffic sources as well.

Conclusion:

Apart from these 10 SEO factors there are a lot more factors that affect SEO but these are the most important ones that a beginner should consider.  Hope you found these tips useful! 


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Bakshi Nidhi

I am a passionate blogger, content writer and SEO freelancer. Visit my blog TheTechPulp.

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